Starting Dagon Apparel Co has been a dream that I've had for several years.  The dream of creating my own fishing apparel line that would offer shirts that had both high functionality and style was finally too hard to resist its call. I have worn the usual suspect brands of fishing shirts over the years but have never settled on any one brand I particularly liked.  It either didn’t have the right pockets, the right style, or the right fit for me.  In particular, I wanted certain types of pockets where I could stuff exactly what I wanted to fish within them so I didn’t need a bunch of other gear hanging on me, getting in the way, or slowing me down trying to get to it when there were fish ready to be caught.  I wanted to bring more functionality to rolling up sleeves so line won’t tangle in them or they don’t flap loosely during a cast.  And of course I wanted some style when I donned on a shirt.  I just didn’t want to look like the twin of “that guy” in the other boat that had ran out to the closest sporting goods store to buy his first fishing shirt. 

Dagon was founded to design stylish, highly functional fishing shirts that fishermen would get real excited about to wear.  Shirts that would match the passion we share for fishing.  I thought, “if we can build somebody's favorite shirt to wear fishing, then we might be able to build a business around that.”  If we cannot, then we have failed in our mission. We hope that you, our customers, will help us achieve our mission – that some of our shirts will become your favorites to wear.   As we create other products outside of shirts, such as pants, shorts, shoes, hats, or whatever we make, we hope that those products too will become somebody's favorite item to wear when they fish. If we can achieve our vision of building the favorite fishing apparel for our customers, the dream of building up a successful fishing apparel brand will take care of itself.