Jako Lucas as Dagon's new partner

Jako Lucas

Dagon Apparel Company is pleased to announce that world-renowned guide, filmmaker and traveling angler Jako Lucas has joined Dagon as a Partner and Ambassador.  Dagon’s focus from the beginning has been to design high end performance apparel for anglers and having Jako join our team as a partner is a reflection on the success we are having in achieving this goal.  In addition to testing and representing the brand all over the world at some of the most exotic locations, Jako will also be helping the team with new product development and our marketing efforts. As part of our partnership with Jako, we will additionally launch a new and exciting sister company that will be focused on the next generation of angler.  Stay tuned for information about this new lifestyle brand. 

Raised in South Africa, Jako Lucas has fished many of South Africa’s premier fresh and saltwater destinations since he was four years old, and represented his province and country in various competitions throughout his youth. After completing a Bachelors degree in marketing at the University of Johannesburg, he moved to London, where he began working at Farlows of Pall Mall. He started full-time guiding in 2006, and also taught himself about effective photography and filming techniques. (Jako’s film and photography work can be seen at  https://captjackproductions.com). He is an accomplished angler offering over a decade of guiding, that includes six years in Mongolia, five in Norway, ten in various locales in the Indian Ocean including Astove and Providence, and several other locations. He has fished across the globe and has won numerous awards for his film making through Capt Jack Productions.

We are very excited to have Jako join our company as a Partner and Ambassador.

-Dagon Team